We are an established news organisation committed to delivering quality journalism. With a strong digital presence and a loyal readership, we aim to amplify our online reach through enhanced SEO strategies. We seek an experienced and innovative SEO Manager with a deep understanding of the newspaper industry to join our team.
Tasks
Role Overview
As the SEO Manager, you will drive our digital strategy by optimising our online content, training our editorial team, and ensuring adherence to industry best practices. Your role will be pivotal in improving search rankings, increasing website traffic, and maintaining authority within the competitive landscape of online news.
Key Responsibilities:
- Develop and execute SEO strategies tailored to the news industry.
- Train writers and editorial staff on SEO best practices, including keyword research, E.E.A.T. compliance, and optimising headlines.
- Use tools like Google Analytics 4 (GA4), Google Trends, and Google Search Console to monitor performance and identify opportunities.
- Conducted content audits, refreshed outdated articles, and optimised headlines and metadata.
- Build and maintain a comprehensive SEO playbook for continuity and scalability.
- Reinforce critical SEO pillars (technical, on-page, and off-page) to boost search engine authority.
- Collaborate with editorial teams to ensure stories are uploaded to the web and aligned with SEO goals.
- Prepare detailed performance reports and actionable recommendations for stakeholders.
Requirements
Qualifications and Requirements:
- Proven experience in SEO, specifically within the news or media industry.
- Proficient in Google Analytics 4 (GA4), Google Trends, and Google Search Console.
- Strong understanding of E.E.A.T. principles and their application to digital content.
- Track record of implementing successful SEO strategies that have significantly boosted search rankings and traffic.
- Experience in training and mentoring writers or editorial teams.
- Exceptional analytical skills with the ability to interpret data and generate actionable insights.
- Familiarity with content management systems (CMS) and standard workflows for uploading and optimising articles.
- Excellent communication and organisational skills.
- Remote/Flexible with occasional office visits – Costa del Sol
Preferred Skills
- Knowledge of technical SEO, including mobile optimisation, site speed, and structured data.
- Experience with backlink strategies and outreach.
- Ability to create user-friendly documentation and training materials.
Track Record to Be Demonstrated:
- Examples of SEO strategies implemented in the news or media industry.
- Metrics showing improved search rankings, increased organic traffic, or other measurable results.
- Successful execution of writer training programs or workshops.
- Ability to create and maintain a continuity plan or SEO playbook.
Benefits
Compensation:
- Suggested salary: €40,000 – €50,000 annually, depending on experience.
- Additional benefits may include flexible working hours, professional development opportunities, and performance-based incentives.
How to Apply:
Interested candidates should send their CVs, cover letters, and portfolios (including examples of implemented SEO strategies)
We are an equal opportunity employer and welcome applications from candidates of all backgrounds. Join us in shaping the future of digital journalism!
About the company
The Euro Weekly News is an English-speaking newspaper in Spain. It has six editions across Spain.
